About Jonathan
What I Do
I lead high-performance teams that produce compelling content and develop communication channels to help organizations meet their strategic objectives. I'm a detail-oriented project manager who has overseen a variety of publications and promotional campaigns that balance strong storytelling and strategic messaging. I'm a strategist and facilitator who brings together organizations and individuals with shared interests to help them meet mutually beneficial goals. Currently I am vice president for communications at ASSEMBLE. Most recently I was vice president for communications and public affairs at the Allegheny County Airport Authority.
Specialties: Strategic messaging; media relations; executive communications; story telling; crisis communications; government relations; publications; social media; copywriting; speech writing; internal communications; content marketing; inbound marketing.
Recent Achievements
I wrote the investiture speech for Dr. Betsy Cantwell when she became president of Utah State University. Watch it here.
A communications campaign to unveil 15 new concessions that will open as part of the new Pittsburgh International Airport. This included owned, shared and earned media, with numerous placements in high-value trade publications.
A communications campaign to celebrate the 25th anniversary of the Allegheny County Airport Authority, including internal messaging and events, a story in the ACAA's Blue Sky News, an op-ed published in the Pittsburgh Business Times and other earned media.
A paid media campaign to to alert the traveling public to airport construction and build excitement for the new Pittsburgh International Airport. Included YouTube, Google, digital display, Facebook/Instagram and broadcast radio. Exceeded industry benchmarks for engagement and conversions.
My team at Robert Morris University worked with the enrollment management team to yield a freshman class in the midst of the Covid-19 pandemic that was 23% larger than the previous year, and was the most diverse in RMU history with the strongest academic credentials.
A comprehensive RMU brand campaign, “Get Ready”, that is steeped in sophisticated stakeholder and market research. The campaign includes multimedia storytelling and brand experiences.
A public relations and marketing campaign for the UPMC Events Center, a 4,000-seat multipurpose arena and conference facility, from the time construction was announced through the grand opening. The initial announcement boosted RMU’s social media engagement and reach by more than 1,000%.